Airport-induced rant.
Big Macs are somewhat tricky to eat. They have a lot of semi-shredded lettuce, plus sauce that is slippery and makes the lettuce tend to slide out. Plus, the meat is ground beef (it is, after all, a hamburger) and so that tends to fragment a little bit. Thing is, I used to be able to eat one with minimal mess by using the wrapper as a handle. It worked well, and kept your hands nicely clean as you at something that loves to explode into your lap and make a mess everywhere.
No longer. The Big Mac I got yesterday came in a cardboard box. What the tard? It's a slightly messy sandwich - I want a wrapper on it that I can use as a handle. No, in the name of environmental conservation I now need to use an extra napkin or two because of the additional mess I create while eating and hemorrhaging lettuce all over what would otherwise be my lap. Wait, two napkins. Isn't that a similar amount of paper products as the wrapper was? So now we're using cardboard AND napkins instead of just a bit of wax paper? Brilliance.
Serving the customer by making their meal just a bit messier. If McD was in the cleaning supplies market, I'd almost see this move making some kind of twisted marketing sense, but as it is?
No longer. The Big Mac I got yesterday came in a cardboard box. What the tard? It's a slightly messy sandwich - I want a wrapper on it that I can use as a handle. No, in the name of environmental conservation I now need to use an extra napkin or two because of the additional mess I create while eating and hemorrhaging lettuce all over what would otherwise be my lap. Wait, two napkins. Isn't that a similar amount of paper products as the wrapper was? So now we're using cardboard AND napkins instead of just a bit of wax paper? Brilliance.
Serving the customer by making their meal just a bit messier. If McD was in the cleaning supplies market, I'd almost see this move making some kind of twisted marketing sense, but as it is?
posted by Augie Fackler at 2:13 PM
1 Comments:
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